Training is what truly differentiates Red Lion from our competitors. Our team of factory trained experts provide regional or in-store training at your location. Backed by years of experience and easy-to-use training materials, your staff will truly understand the products. All training is provided free of charge, and each participant receives valuable training material that they can refer to at any time. To arrange for a training session please contact your Red Lion representative.


Red Lion University

Red Lion® University is the convenient electronic training resource that compliments Red Lion’s current industry-leading in-store training offering. Various training modules are available anywhere an internet connection is present to provide store owners and employees with advanced education on selling tips, product information, and industry best practices. Ideal for employee training, store employees limited by geographic location, or reinforcement of information gained through past training, Red Lion University is designed to offer content centered around helping retail stores increase revenue from their pump aisle.

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Benefits of training sessions:

  • Provides your staff with product knowledge
  • Improves customer satisfaction
  • Improves your image
  • Matches the right product to the job
  • Reduces warranty returns

Feedback from our customers' stores:

  • "Best training and most informative we have ever received."
  • "This is a very informative SALES training session for our staff."
  • "Longest, most in-depth training we have ever received."
  • "I attended your pump course yesterday. Having attended many courses over my working career, I rank you among the top 5 instructors. You were well prepared, answered questions easily, and offered excellent explanations with well-prepared samples. Thank you!"