Red Lion® 2017 National Hardware Show Booth Focusing on Customer Interactivity & Innovation


Red Lion® will utilize booth 2212 at the 2017 National Hardware Show in the Las Vegas Convention Center in Las Vegas, Nevada, to offer customers a customized approach for on-site pump expert training, launch a completely new look for the brand, including its packaging strategy, and showcase multiple product innovations.

One of the prime attractions to the booth will be a focus on how Red Lion can help its customers become pump experts through an aggressive, yet efficient on-site training program coupled with the backing of its Technical Service Hotline. Red Lion product experts will host in-booth one-on-one meetings with store owners and associates to identify a more successful approach to pump aisle training and dig deep into a consistent training program offered by Red Lion that can dramatically and immediately increase pumps sales. Meetings are limited and by invitation only.

“Pumps are often a product that store associates tend to avoid if they aren’t comfortable selling them,” said Wayne Neault, Red Lion’s Director of Sales – Consumer. “This is unfortunate because the pump aisle can actually be one of the most profitable in the entire store because it comes with so many opportunities for accessory sales. Customers don’t browse the pump aisle. They are normally there to address a problem, so if a store associate has the proper education, it is almost a guaranteed sale. That’s where we come in. Our dedicated training programs help store associates feel comfortable, no matter the store turnover, and make their store the community destination for pumps.”

A second attraction to the booth will be an exclusive preview of the completely new Red Lion branding and packaging strategy. This new design was specifically tailored to draw traffic to the pump aisle and features bold color, edgy photography, and informative customer-friendly panels. These previews are limited and by in-booth invitation only.

Lastly, Red Lion will be showcasing multiple product innovations in the booth, including:

  • The new Red Lion RL-SPBS Series Battery Backup System provides homeowners with the peace of mind that their basement is protected from flooding when the electricity goes out. The backup pump delivers up to 41 gallons per minute. The proven RS-12 switch provides hours of reliable pumping, and has no external moving parts, thus minimizing the opportunity for mechanical hang-ups. In addition, it features a charger/controller unit, and alarm system. The charger/controller unit monitors the battery condition and charges it when an electrical outage occurs. The alarm then audibly alerts the homeowner that the unit is in use. The system has built-in protection against overcharging, reverse 5RLAG 2LKIT Product Photo 1 polarity, short circuits, and input overloads.
  • The Red Lion 5RLAG-2LKIT gas engine driven pump and hose kit is packaged for convenience when high-volume water transfer and dewatering needs arise. The Red Lion 5RLAG-2LKIT is powered by a reliable 179cc OHV engine and delivers up to 150 gpm with a maximum head of 92 feet. The hose kit contains a 12-foot reinforced suction hose with a steel suction strainer, a 50-foot lay-flat discharge hose with attached couplings, and 2-inch aluminum adaptors for use with quick connect couplers.

For more information about the 2017 National Hardware Show, click here.


Winnipeg Contact Forwarding


For those attempting to contact the office at Suite 101 - 310 De Baets Street in Winnipeg, Manitoba, please direct all inquires to the Bolton facility at 61 Parr Blvd., Unit 1 in Bolton, Ontario. Questions can be addressed by contacting Customer Relations at 844.250.4981 or via email at


Repair Kits Now Available for RJS-75SS (97080702)


Red Lion® is pleased to announce repair kits are now available for the enhanced RJS-75SS Stainless Steel Shallow Well Jet Pump. 


RJS-75SS (97080702):

• Case/seal plate kit
• Hardware kit
• Overhaul kit
• Impeller kit
• Shaft seal kit
• Pressure switch kit

The repair kits are designed for the enhanced RJS-75SS (Item #97080702) that was released in September 2015. These repair kits are not compatible with item #602239. Details depicting the parts included in each kit (exploded views) can be located in the owner’s manual,
downloadable from our website.




New Videos: Red Lion® Camouflage Multi-Purpose Pump


Red Lion® recently developed several new videos that highlight the features and benefits of our new and exciting Camouflage Multi-Purpose Pump (MPFV12CAMO) and the existing offering of Aluminum Water Transfer Pumps.

Red Lion Camouflage Multi-Purpose Pump – Promotional Video
Designed specifically for the outdoor/RV/ATV enthusiast, it stands out among the competition.


Features and BenefitsYoutube Camo Pump

  • Convenient carrying handle 
  • Unique camouflage detailing 
  • Vehicle power adapter with 6’ power cord 
  • Dual thread intake and discharge for garden hose or PVC connection 
  • Stainless steel pump head and steel cover for rust and corrosion resistance 

To view the video, click here.

Camouflage Multi-Purpose Pump – Maintenance Video
Maintaining the Red Lion Camouflage Multi-Purpose Pump is simple. This video provides a visual tutorial to ensure pump longevity at maximum efficiency.

To view the video, click here.

Aluminum Gas Engine Drive Video
This recently released animation provides an attractive snap-shot of the features and benefits currently available within our gas engine driven Aluminum Water Transfer Pump line.

To view the video, click here.


National Hardware Show 2016


Red Lion® is excited to exhibit at the 2016 National Hardware Show May 4-6 in Las Vegas! Visit us in our new larger booth, 2212, to see the multitude of Red Lion and Little Giant® Outdoor Living products on display. Talk to our product experts about incorporating these new items into your product offering:

MPFV12CAMO Camouflage Multi-Purpose Pump:Camo

  • Unique Camouflage Design
  • 12 Volt Vehicle Power Adapter
  • Stainless Steel Pump Head
  • Steel Motor Cover
  • One Year Warranty

Little Giant® Aeration System:

  • Convenient All-In-One Packaged System
    • Pump
    • Motor
    • Float
  • Ready Out of the Box
  • Easy Installation and Aeration/ Fountain Interchangeability
  • Multiple Visual Options
  • Simplifies Maintenance in Water

5RLAG-2LKIT Aluminum Water Transfer Pump Kit:5RLAG-2

  • Convenient Kitting
    • Gas Engine Driven Pump
    • 12-Foot Reinforced Suction Hose with Steel Suction Strainer
    • 50-Foot Lay Flat Discharge Hose with Attached Couplings
    • Two 2-Inch Aluminum Adapters

For more information on the National Hardware Show, click here


New Red Lion® Aluminum Water Transfer Pumps Animation


Red Lion® is now offering an animation to provide an attractive snap-shot of the features and benefits currently available within our gas engine driven aluminum water transfer pump line. Aluminum Water Transfer Pumps

Each call-out highlights a strength present in our current product portfolio and provides an opportunity to discuss what makes Red Lion’s aluminum water transfer pumps a great choice for a wide variety of applications.

To view the video, click here

To learn more about the Aluminum Water Transfer Pumps, click here


New Product Announcement: MPFV12CAMO Camouflage Multi-Purpose Pump (14942008)


Red Lion® is pleased to announce the addition of the MPFV12CAMO Multi-Purpose Pump to our line-up just in time for Father’s Day.


Designed specifically for the outdoor/RV/ATV enthusiast, it stands out among the competition with its unique camouflage design, vehicle power adapter, and the convenient features of our other portable utility transfer pumps. This product is ideal for pumping out boat bilges and stock tanks, washing your RV and ATV, or any other water transfer applications where portability is required. The MPFV12CAMO comes with a 1-year warranty and includes a replacement impeller kit.

For more information on the MPFV12CAMO Multi-Purpose Pump, click here.


Shallow Well Repair Kits Now Available


Red Lion® is pleased to announce that Shallow Well Repair Kits are now available for the RL-SWJ Series and RJS-PREM Series.

RL-SWJ Series:RL-SWJ_Combo

• Case/seal plate kit
• Hardware kit
• Overhaul kit
• Impeller kit
• Shaft seal kit
• Pressure switch kit

RJS-PREM Series:

• Case kit
• Seal plate kit
• Nozzle/venturi kit
RJS-50 High Performance• Hardware kit
• Overhaul kit
• Impeller/diffuser kit
• Shaft seal kit
• Pressure switch kit
• Gasket hardware kit

The overhaul kits and impeller/diffuser kits are anticipated to generate steady demand, so a consistent level of inventory will be available. The remaining kits will have limited stock, but will be monitored closely. Many are new offerings with lower sales expectations due to warranty inclusions. Details depicting the parts included in each kit (exploded views) can be located in the owner’s manuals, downloadable from our website.

To view the Owners Manual for the RL-SWJ Series, click here.

To view the Owners Manual for the RJS-PREM Series, click here.  


More New Products!


Wow, we've been busy!

Not only did we launch a new jet pump program last month but we've also added to our Engine Drive program.

Two new additions are:

6RLAG-3HST - a 3" semi trash pump powered by a Honda GX160 engine.  For more information visit:


5RLAG-2LKIT - this is an engine driven aluminum transfer pump which includes a hose kit.  The hose kit contains:  a 12' reinforced suction hose with a steel suction strainer, a 50' lay flat discharge hose with attached couplings, and two 2" aluminum adapters for use with quick connect couplers.  For more information visit:



We've also made a change to our regular 3" semi trash pump.  This pump now comes with an LCT engine so the model number has changed from 6RLAG-3ST to 6RLAG-3LST.  .  More information about this pump can be found at

Note the image on the product page has to be updated.  The correct image is shown below.6RLAG-3LST.

Retailers, if you'd like pricing on these products call your Red Lion representative today. 


New Jet Pump Program


Have you checked out our new jet pump program?

With 6 new jet pumps in the Red Lion mix we have what customers are looking for.

Our RL-SWJ Series (known as our "Better" pump series) offers a great product at a competitive price.  1/2, 3/4, and 1 hp models are available.

Our RJS-XX-PREM Series is our premium product with improvements from our former RJS series pumps.  Now featuring a capacitor for increased starting torque and metal a barbed connection for a more secure connection from the pump to the pressure switch.  1/2, 3/4 and 1 hp models are available.

Both series are dual voltage (115/230 Volt.  Your safety is our priority so all pumps are now pre-wired for 230 Volts but can be easily switched to 115 Volts - check out the owner's manual for detailed instructions.

Want more information?  Check out our clean water site at or contact your local Red Lion representative or retailer today!


  Red Lion Jet Pump Program